The Marketing Coordination Meeting of Surveyor Indonesia was held again this year. This year's theme was Sustainability and took place for two days, on February 22-23, 2023 in Yogyakarta.
"The theme was chosen because the future business trend is heading towards sustainability. Therefore, all Marketing Insan of Surveyor Indonesia must be equipped with sufficient knowledge to win the market," said VP of Marketing and Business Development Division, Winda Ary Susanti.
The event was opened with a speech from the CEO, M. Haris Witjaksono, the Commercial Director, Saifudin Wijaya, and the Finance and Risk Management Director, Rosmanidar Zulkifli.
"This coordination meeting was held to discuss the strategy and acceleration of marketing the increasingly diverse sustainability portfolio," Haris said in his speech.
The activity continued with a Sharing Session with experts on Sustainable Marketing Awareness, PMU Sustainability Formation Strategy, SURE Marketing Strategy based on I-SIM for Cities, Introduction of new services such as PMU LSPRO and Lab Pelumas, Potential Business of Surveyor Indonesia in Ministry and Agency services, and closed with Pitching Training and Roleplay.
In addition, the coordination meeting was also filled with a casual conversation about Coffee Traceability by the CEO of Surveyor Indonesia, M. Haris Witjaksono, with the owner of Kedai Pekarangan, Bejo, the manager of Kampung Jago Jogja area, Jajak, the Commissioner of PT Trifos International Sertifikasi, Hendy, and the Manager of Filosofi Kopi Jogja, Caesar.
The second day continued with the Amazing Race, where each participant was divided into groups and given missions to carry out. This activity sharpened the skills of Marketers of Surveyor Indonesia in facing challenges and utilizing opportunities in the field.
The Marketing Coordination Meeting 2023 was closed with a festive celebration accompanied by the reading of the Green Marketer's Commitment as the initial spirit to carry out future work. One of the contents of the commitment is to support the company's strategic direction in upholding ESG values and supporting the SDGs 2030 agenda and efforts towards Net Zero Emission.